Dineega Clothing

My friend, Paul John, owns Dineega Clothing, an Alaska Native apparel company based in Fairbanks. He has some great traditional Athabascan designs on his t-shirt. Over the past several months, I have been following his company on Facebook. I love the way he shares a little bit about Athabascan history, culture and traditions. He manages to be inspirational while sharing life lessons and advice. He posts historical photos and quotes.

PJ has given me permission to share some of his posts on the Athabascan Woman Blog.

"A typical scene at Ruby, Alaska." Photo courtesy of archives, University of Alaska, Fairbanks
“A typical scene at Ruby, Alaska.” Photo courtesy of archives, University of Alaska, Fairbanks

Early 1900’s Ruby

As Abraham Lincoln so profoundly said, “We are just about as happy as we make up our minds to be.”

Happiness is the result of personal choice and effort. You fight for happiness, strive for it, switch careers, build relationships, and sometimes even reinvent your lifestyle entirely as you uncover it. Why? Because you have to actively participate in the manifestations of your own joys and good fortunes – they are not ready-made for the taking; they are available for the making.

Ironically, a big part of this is simply doing your very best and then letting go and trusting that things will work out the way they’re supposed to, without trying to control every little detail of the outcome. Instead of expecting to always get what you want, you appreciate the journey enough to want what you get. The joy of the freedom this brings gradually becomes more pleasurable than the outcome itself.

Ruby Alaska early 1900’s


Raven eggs. Photo courtesy of Paul John
Raven eggs. Photo courtesy of Paul John

From within…..

Raven eggs.

If an egg is broken by an outside force, life ends. If broken by an inside force, life begins.
Great things always begin from within.

Happy Easter!


Dineega Clothing – New T-Shirt Design

Follow your heart. It might be in different places but give it focus. Put your soul into it. Every dream, big or small starts with a single thought, an emotional connection, a visual picture, but to bring it to life gives it meaning.

Dineega Clothing's newest t-shirt design inspired by master snowshoe maker, George Albert of Ruby. Courtesy photo
Dineega Clothing’s newest t-shirt design inspired by master snowshoe maker, George Albert of Ruby. Courtesy photo

Dream big, not in the material sense of big, but with the belief in yourself, your abilities and follow through with action. The beauty of our culture lies in the woven history and traditions past down to the next generations.

Our snowshoe design was based on the traditional work by Master snowshoe builder George Albert of Ruby Alaska. Doing it the hard way means doing it right. Handcraft more, experiment more and strip away veneers so that our designs are pure & simple, Culture & Style with a purpose.


An irresistible desire to travel to understand one’s very existence. To some it is to explore the rivers, the forest, the mountains and the sea. And to others it is as simple as having an Adventurous soul.

Trust your instincts, let curiosity be your guide, let the journey unfold before you. Sometimes, you find yourself in the middle of nowhere, and sometimes, in the middle of nowhere, you find yourself.

Handmade traditions are at the center of our culture. It is past down from one generation to the next. We walk to the future in the footprints of our ancestors. – Paul John


Thank you Paul John of Dineega Clothing for sharing your updates on the Athabascan Woman blog! As you can see from his posts, PJ shares a great mix of informative and interesting content. You can follow Dineega Clothing on Facebook. I love the theme and design of Dineega Clothing’s “Make Your Own Tracks” t-shirt.


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