Alaska Native/Indigenous People, Athabascan in the Spotlight

Blanche Sam – Athabascan & Iñupiaq Beader

Blanche Sam and her daughter, Harper. Photo by Nadine Carroll

My niece, Blanche Sam (Athabascan/Iñupiaq) of Hughes, has really come into her own in the past couple of years with her beadwork, and I hadto interview her. I love her colorful earrings and creativity with using materials, like dentalium shells and hide. Enaa baasee’ Blanche for agreeing to share your beading journey on the Athabascan Woman Blog!

Blanche Sam and her family. Photo by Nadine Carroll

Blanche’s parents are Lester and Ella Sam of Hughes. Her paternal grandparents were the late Frank Sam, Elma (Nictune) Sam and biological (Blanche Henry); and maternal grandparents are the late Arthur Ambrose and Alice (Simon) Ambrose. Blanche now lives in Fairbanks with her own family, including Zeb Cadzow, and children Dakota and Harper Cadzow. She earned an associate degree in accounting from at the University of Alaska Fairbanks and currently works for her village corporation, K’oyitl’ots’ina, Limited.

“My mom and grandmothers did it and were so good at it and it is a big part of our culture as Alaska Natives.” – Blanche Sam (Koyukon Athabascan/Iñupiaq)

Blanche Sam sewed calf skin boots and a martin hat for her daughter. Photo by Blanche Sam

Blanche learned to bead in elementary school from her grandmothers and aunt. Some of her first memories of beading and sewing were in school. Blanche remembers her grandmothers and aunt receiving a grant to get furs, hide, beads and other supplies. She learned to sew calf skin boots with help from her grandmothers, Alice and Rita. Her aunt, Hazel, was the first one to teach her how to bead earrings with a basic pattern with bugle beads.

Beaded earrings by Blanche Sam

After buying several pairs of earrings in 2016, she thought, ‘I should just make my own.’ She began making her own jewelry and connected with it. Now when she’s not busy with her kids, you can find her at her beading table. She invested in supplies and challenged herself with some ambitions first projects. She has learned a lot and improved since the beginning. I’ve loved watching the progression of her styles and themes as she has shared them on social media.

Brilliant Beads by Blanche booth. Photo by Blanche Sam

Blanche stared sharing pictures of her earrings on social media and people were interested and started ordering from her. She found a higher demand once she started an online presence as Brilliant Beads by Blanche. After creating a small business, she started selling more, created a logo, ordered business cards, and learned to take better photos of her work. Although making extra money is nice, she appreciates the therapeutic nature of beading and how it connects her to her culture giving her a sense of purpose. Blanche says, “It allowed me to relax, escape and filled me with purpose.”

Blanche’s Advice for Beaders Who Want to Create a Small Business

  • Find and perfect a niche.
  • Having booths at bazaars is a great way to get known and get the word out about your product.
  • Create an online presence. Her online presence has especially helped increase her sales at bazaars.
  • Learn to take good photographs of your work in natural light.
  • Search for ideas on Pinterest for inspiration and help with your creations. It is also a great place to get ideas for creating an eye catching and inviting booth.

Overall, Blanche says, “Do not give up if you make mistakes. I made a lot and learned from each one of them.” She sells about 60-80 pairs for each bazaar she attends. It is impressive to see how she has grown in her beading journey and how she has come close to selling out at her last bazaars. Way to go, Blanche!

You can find Blanche Sam of Brilliant Beads by Blanche on TwitterInstagram and Facebook.

6 thoughts on “Blanche Sam – Athabascan & Iñupiaq Beader”

  1. I bought two pairs of Blanche’s earrings at Effie Kokrine Charter School’s Holiday Bazaar and I love them. I get many comments and always tell them that Blanche Sam made them. I had a good conversation with her but did not realize that she was your niece.

    1. I’m in love with her beaded creations! Her late grandmother Alice Ambrose was my late grandmother Lydia Simon’s niece. I call her my cousin, but technically she’s my niece. 🙂

  2. Was going to Alaska Federation of Natives in Anchorage a few years ago and ask to take some of her earrings to sell on my craft table. They were very popular. Had fun selling for her.

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